Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Next Stop Metaverse [[electronic resource] ] : A Quick Guide to Concepts, Uses, and Potential for Research and Practice / / by Ralf T. Kreutzer, Sonja Klose
| Next Stop Metaverse [[electronic resource] ] : A Quick Guide to Concepts, Uses, and Potential for Research and Practice / / by Ralf T. Kreutzer, Sonja Klose |
| Autore | Kreutzer Ralf |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (148 pages) |
| Disciplina | 658.872 |
| Altri autori (Persone) | KloseSonja |
| Collana | Business Guides on the Go |
| Soggetto topico |
Telemarketing
Internet marketing Business information services Marketing research Business intelligence Digital Marketing IT in Business Market Research and Competitive Intelligence |
| ISBN | 3-658-41180-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 What it is about -- 1.1 The path to a Metaverse so far -- 1.2 Definition Metaverse -- 1.3 Characteristics of the Metaverse -- 1.4 Market potential -- Chapter 2 Where we are -- 2.1 Gartner´s Hype Cycle for emerging tech as a framework for orientation -- 2.2 Brief history of the Internet -- 2.3 Proto Metaverse -- Chapter 3 What we need -- 3.1 Overview: important components of the Metaverse -- 3.2 Contents and use cases in the Metaverse -- 3.3 Infrastructure for the Metaverse -- 3.4 Technologies for the Metaverse -- 3.5 Monetization within the Metaverse -- 3.6 Regulation in the Metaverse -- Chapter 4 Where the journey takes us -- 4.1 Outlook -- 4.2 Metaverse journey for the own company -- References. |
| Record Nr. | UNINA-9910728386403321 |
Kreutzer Ralf
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Online marketing / / Ralf T. Kreutzer
| Online marketing / / Ralf T. Kreutzer |
| Autore | Kreutzer Ralf |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien, , [2021] |
| Descrizione fisica | 1 online resource (256 pages) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing - Computer network resources
Telemarketing |
| ISBN |
9783658353698
9783658353681 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910522941303321 |
|
Kreutzer Ralf
|
||
| Wiesbaden : , : Springer Fachmedien, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Practice-oriented marketing : basics - instruments - case studies / / Ralf Kreutzer
| Practice-oriented marketing : basics - instruments - case studies / / Ralf Kreutzer |
| Autore | Kreutzer Ralf |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer, , [2023] |
| Descrizione fisica | 1 online resource (564 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN |
9783658397173
9783658397166 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | General principles of marketing -- Marketing planning and marketing research -- Marketing goals -- Marketing strategy -- Marketing instruments -- Development of a cohesive marketing concept -- Marketing controlling -- Marketing organization. |
| Record Nr. | UNINA-9910682599403321 |
|
Kreutzer Ralf
|
||
| Wiesbaden, Germany : , : Springer, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toolbox digital business : leadership, business models, technologies and change / / Ralf T. Kreutzer
| Toolbox digital business : leadership, business models, technologies and change / / Ralf T. Kreutzer |
| Autore | Kreutzer Ralf |
| Pubbl/distr/stampa | Wiesbaden, Germany : , : Springer Fachmedien Wiesbaden GmbH, , [2022] |
| Descrizione fisica | 1 online resource (579 pages) |
| Disciplina | 658.4038 |
| Collana | Management for professionals |
| Soggetto topico |
Management information systems
Organizational change - Management Strategic planning |
| ISBN |
9783658370176
9783658370169 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910568242003321 |
|
Kreutzer Ralf
|
||
| Wiesbaden, Germany : , : Springer Fachmedien Wiesbaden GmbH, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||